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Your Customer Capture System

Your Customer Capture System In today’s highly competitive business landscape, effectively managing customer interactions is critical for growing your customer base and sanity. This is where a Customer Relationship Management (CRM) system comes into play. With its powerful features and capabilities, a CRM can organize your current and customer customers in easily identifiable reference lists, […]

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Continual Outreach: Building Your Future Customer Base

Continual Outreach: Building Your Future Customer Base As a business owner or leader, one of your key priorities is to build a solid customer base that will support the growth and success of your business. Continual outreach is vital for connecting with potential customers and establishing meaningful relationships. In this blog post, we’ll explore three […]

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The Power of Understanding Your Ideal Customer Profile

The Power of Understanding Your Ideal Customer Profile This is an important concept to consider in any business. By examining and refining your ideal customer, you can tailor your marketing efforts and products/services, leading to increased customer satisfaction, loyalty, and new business opportunities. Imagine your Ideal Customer Profile (ICP) as the hidden gem on your […]

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Polishing Your Unique Selling Proposition

Polishing Your Unique Selling Proposition Developing and internalizing your Unique Selling Proposition (USP) is critical to examining what you do and why anyone buys from you. If you and your team have trouble developing one, work through this simple exercise until you have something everyone likes.   If you’ve been in business a while, each customer-facing […]

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Experiencing a Sales Slump?

Experiencing a Sales Slump? If you’re experiencing a sales slump, you’re not alone. When you’re trying to grow by adding new products or additional services to existing customers, sometimes you don’t have all the pieces dialed in. The good news is this is fixable.  Start by taking a deep look at what you sell and […]

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Go-to-Market Essentials

Go-to-Market Essentials Business today is hyper-competitive, with new ideas, technology, and companies sprouting up daily. Some days it appears to be moving at light speed, but your business needs to remember what you do and work at a methodical pace. One way to prepare for new opportunities is by keeping your marketing assets refined and […]

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Why is Marketing a Struggle?

Why is Marketing a Struggle? Small business is really a different animal, which in my thinking, really has its basis in how it started, by who, and how long they’ve been at it. If you’re a founder and you’ve been building month in and year out. It takes time and most advice out there is […]