Interim Marketing Director

How it Works

As a CEO, you know your potential, but if you don’t have the time or resources to reach new markets or launch new initiatives, it can be frustrating. That’s where I come in as your Interim Marketing Director. I can help you strengthen your marketing infrastructure by providing a rigorous, data-driven, high-touch service that will significantly improve your marketing program.

My service is perfect for those needing marketing leadership but not ready to hire full-time staff. If your marketing is done “on the fly” without a solid plan, I can help you build formal systems, structure, and measurement into your marketing. As you run your business, I will focus on your marketing and help you grow with a team equipped to handle the growth.

I will help clarify your understanding of your target market and why customers buy from you. You can attract new customers at a predictable and profitable pace, increase your average order value, frequency, and lifetime value, and create organization and control in your marketing program. You will be able to track the success of your initiatives with unambiguous data.

My Process

My service includes upfront research, strategy, planning, and budgeting processes, oversight and direction of your entire digital marketing program, and unlimited 1:1 access to me via Slack, email, or telephone. I’ll provide scheduled office hours up to 4 days/per week for team phone calls. Monthly KPI review calls to discuss progress and results and access to my network of vetted marketing specialists. Additionally, you’ll receive monthly analytics reports to watch your data over time.

In the first month, I’ll perform detailed research, discovery, and roadmapping processes. Together, we’ll define your strengths, weaknesses, threats, and opportunities relative to your market. We’ll analyze your positioning and decide the best plan to capitalize on your strengths. We’ll define your goals, create a 6-month roadmap, determine leading and lagging indicators, break goals into projects, and allocate a budget.

This service is ideal for those who believe in long-term thinking and want to build a flexible team rather than hire a full-service marketing agency. My service is perfect if you’re increasing and value outside, non-partial, strategic guidance. If your company does between $10-25M in annual revenue with ambitious growth plans, I’m here to help you achieve your goals.

Pricing and Guarantee

The Interim Marketing Director program is priced on an individual basis and determined after a in-depth needs analysis. Monthly payments are due in advance. I don’t want your money if we’re not a good fit. If you’re unsatisfied after the first 30 days, I’ll fully refund my entire fee.

Let’s chat

Not sure if this is right for you? Let’s talk. Contact me here to set up a time to discuss your business.